Three Tips When Sending Gifts

It's so easy to shop online and send a gift. Before you hit Purchase, keep these three simple tips in mind to make sure that gift hits the mark.

 Think about the recipient and dig deep, if you can, into their likes and dislikes. Assuming you like something, and they will, can be a recipe for disaster. Remember, the goal should be to delight and surprise them. Thoughtful gift givers often must do some investigation to ensure their gift will be meaningful, memorable, and lasting. That is what we call the MML formula. It takes some effort, but the ROI is enormous.

A thoughtful note should accompany the gift. Crafting a heartfelt sentiment is critical. It will show the recipient how much you care and appreciate them simply by your words and investment of time and energy. And most importantly, if you don’t have a budget for a gift, a simple handwritten note goes a long way. It creates a bond and strengthens your relationship. It is an important step not to miss.

Presentation is the icing on the cake and can make your gift a home run when done well. Think about how to embellish the gift and give it some pizazz. Gifts should create an emotional attachment, one where your recipient will remember your thoughtfulness for years.