Are You Taking Care Of Your Clients?
As 2018 Q1 winds down it is a good time to review the last 90 days and take the temperature on how things are going. There are so many aspects to running a great business. And business owners are under a lot of pressure to do it correctly. Staff, colleagues, and partners rely on us to be great leaders. It is critical that we set the tone for the company regarding how we engage, relate to, communicate with and inspire others. This is especially important as we think about our clients. Every conversation we have from the early stage of the relationship to now should reinforce how we feel about them and how we show our gratitude.
“Gratitude is happiness doubled by wonder.” G.K, Chesterton
There is a distinct disadvantage when we don’t do this often and well. It is easier than one might think to build a successful plan for staying in touch. Start with making a habit of writing notes to those that matter most to you. Family, friends, clients, colleagues, staff, customers, strategic partners all benefit from hearing from you in this tangible way.
Surprise them
Take a moment out of your day and let someone know how you feel
Emails are emotionally unfulfilling. Ask yourself if your customer conversations are sabotaging your sales strategy? Knowing the answer to this can ensure a successful year if you start working on this now.
Remember to always exceed expectations. Leave nothing up to chance. The KLT factor or the know, like and trust factor is in entirely up to you. Getting to know your clients and getting them to trust you and your judgment to take care of their reputation is numero uno. It is the key to maximizing revenue growth and client engagement.
When it comes to supporting customers and clients and having them feel taken care of, every employee regardless of position should believe ~ “That’s my job!”
Maintaining client relationships has never been more critical to a business. Make sure your client retention program for staying in touch includes phone calls, handwritten notes and cards, and face time. How much better would your clients feel if you spent just fifteen minutes a day writing a card or note, planning a birthday or a sending a thank you or referral or anniversary gift, or calling to congratulate them on great PR or business milestones they reach? Wouldn’t it be worthwhile to experiment with this? If you don’t take care of your clients, someone else will.