Experts’ tips on gift card etiquette for the holidays

Our CEO was recently quoted in a WTOP article.

“The human touch behind a handwritten, heartfelt note (3-5 sentences) will deepen your relationship with friends and loved ones, help build loyal customers and employees and in turn inspire and boost retention. It tells the receiver they are more than a transaction and lets them know how much they mean to you.”

“Often the best gifts are unexpected. And when they create an element of surprise, they make the receiver feel even more valued and special,” Briggs said. “The trick is knowing when a gift card makes the most sense or a gift is a better solution.”

Read the whole article.